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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …
Persistent link: https://www.econbiz.de/10011435593
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"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk - 2019
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …
Persistent link: https://www.econbiz.de/10012107488
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Advertising
Hackley, Christopher E. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003865449
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer (ed.) - 2019
Persistent link: https://www.econbiz.de/10012136970
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Digital advertising : theory and research
Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011636041
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Impact of advertisement on rural consumer
Agrawal, Meenu (contributor) - 2013
Persistent link: https://www.econbiz.de/10010231228