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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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New frontiers on observational research
Prince, Melvin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009261198
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.); Ghorbani, Ali (contributor) - 2015
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
Persistent link: https://www.econbiz.de/10010429718
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Alternative market research methods : market sensing
Longbottom, David (ed.); Lawson, Alison (ed.) - 2017
-- Marketing research methods for market sensing -- Market sensing using images and emotional scaling / Charles Hancock and David … : using game technology for marketing research / David Longbottom and Kuldeep Banwait -- Understanding customer journey …
Persistent link: https://www.econbiz.de/10011556475
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Handbook of qualitative research methods for international business
Piekkari, Rebecca (ed.) - 2004
Persistent link: https://www.econbiz.de/10001881933
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Applying qualitative methods to marketing management research
Buber, Renate (ed.); Gadner, Johannes (contributor);  … - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001783855
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Marketing in Sachsen : kritische Problemfeldanalyse und -perspektive einer Marketingimplementierung in sächsischen Unternehmen und Nonprofit-Organisationen
Zerres, Michael P. (contributor); Zerres, Thomas (ed.) - 1995
Persistent link: https://www.econbiz.de/10000544721
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607