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"Lootboxes" in digital games : a gamble with consumers in need of regulation? : an evaluation based on learnings from Japan
Koeder, Marco Josef; Tanaka, Ema; Mitomo, Hitoshi - 2018
calls for regulation because if their gambling like elements. Japan had similar mechanics in games for a long time called … Lootboxes are in comparison to "Gacha" in Japan and investigates whether they would qualify as gambling using a gambling … taxonomy. Lootboxes and Gacha can be seen as very similar and comparable and both would not qualify as gambling in traditional …
Persistent link: https://www.econbiz.de/10012005406
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Taxation and regulation of smoking, drinking and gambling in the European Union
Forrest, David; Smith, Stephen - 2009
Persistent link: https://www.econbiz.de/10003800190
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Routledge international handbook of internet gambling
Williamson, Robert J. (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009730367
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
Linnhoff-Popien, Claudia (ed.); Zaddach, Michael (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011433566
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Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117
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Handbook of research on consumerism and buying behavior in developing nations
Gbadamosi, Ayantunji (ed.) - 2016
"This book takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features...
Persistent link: https://www.econbiz.de/10011498981
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Handbook of research on leveraging consumer psychology for effective customer engagement
Suki, Norazah Mohd (ed.) - 2017
"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011528142
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Touchpoint culture : alle Bereiche des Unternehmens konsequent auf den Kunden ausrichten
Keller, Bernhard (ed.); Ott, Cirk Sören (ed.) - 2020 - 1. Auflage
Persistent link: https://www.econbiz.de/10012041579
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694