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Selected essays on advertising research and customer relationship management
Schirmer, Nadine Andrea - 2014
Persistent link: https://www.econbiz.de/10011340453
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Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines - 2018
Persistent link: https://www.econbiz.de/10012124601
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Return on marketing : ausgewählte Beiträge
Scharf, Sebastian M. - 2009
Persistent link: https://www.econbiz.de/10003917451
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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan - 2017
Persistent link: https://www.econbiz.de/10011705406
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Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna - 2015
Persistent link: https://www.econbiz.de/10013427492