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Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick; Hanna, Richard; Berger, Paul D. - 2010
Persistent link: https://www.econbiz.de/10003830828
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E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave - 2009 - 4. ed.
Persistent link: https://www.econbiz.de/10003811886
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Relationship marketing
Godson, Mark - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003770381
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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003686297
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eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas; Stormer, Henrik - 2012 - 3. Aufl.
Persistent link: https://www.econbiz.de/10009621331
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E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave - 2011 - 5. ed.
Persistent link: https://www.econbiz.de/10009235308
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eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas; Stormer, Henrik - 2008 - 2. Aufl.
Persistent link: https://www.econbiz.de/10003726728
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Industriekundenmanagement
Schaper, Thorsten - 2001
Persistent link: https://www.econbiz.de/10001607989
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E-Business : Grundlagen elektronischer Geschäftsprozesse in der digitalen Wirtschaft
Kollmann, Tobias - 2016 - 6., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011380627
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E-Business : Grundlagen elektronischer Geschäftsprozesse in der Net Economy
Kollmann, Tobias - 2009 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003737610