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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Marketing: contemporary concepts and practices
Schoell, William F.; Guiltinan, Joseph P. - 1988 - 3. ed
Persistent link: https://www.econbiz.de/10000752814
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Medienmarketing : Branding - Werbung - Corporate Identity
Bühler, Peter; Schlaich, Patrick; Sinner, Dominik - 2019
Persistent link: https://www.econbiz.de/10011956535
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001783094
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Advertising and promotion : an integrated marketing communications approach
Hackley, Chris - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003898671
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Commercial management : theory and practice
Lowe, David - 2013
Persistent link: https://www.econbiz.de/10010215032
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Cases in advertising and marketing management : real situations for tomorrow's managers
Applegate, Edd; Johnsen, Art - 2007
Persistent link: https://www.econbiz.de/10003316462
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Marketing
Hiam, Alexander - 2006
Persistent link: https://www.econbiz.de/10003288140
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Praxisorientiertes Marketing : Grundlagen, Instrumente, Fallbeispiele
Kreutzer, Ralf T. - 2008 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003583040
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10003386383