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The bibliography of marketing...
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Subject
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Marketingforschung
53
Market research
50
Marktforschung
50
Theorie
22
Theory
22
USA
10
United States
10
Betriebswirtschaftslehre
7
Business economics
6
Marketing
5
Consumer behaviour
4
Deutschland
4
Germany
4
Internationales Marketing
4
Konsumentenverhalten
4
Marketingtheorie
4
Verbraucherforschung
4
Datenanalyse
3
International marketing
3
Marketing theory
3
Methode
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Statistical method
3
Statistische Methode
3
Wissenschaftliche Methode
3
Bibliografie
2
Excel 2002
2
Information technology
2
Informationstechnik
2
International marketing research
2
Internationale Marktforschung
2
Marketingmanagement
2
Absatz
1
Aufgabensammlung
1
Bayes-Entscheidungstheorie
1
Bayes-Statistik
1
Bayes-Verfahren
1
Bayesian inference
1
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Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
55
Type of publication (narrower categories)
All
Textbook
Bibliographie
1,216
Festschrift
739
Bibliografie
609
Bibliography
208
Graue Literatur
162
Non-commercial literature
162
No longer published / No longer aquired
153
Hochschulschrift
89
Lehrbuch
73
Aufsatzsammlung
67
Thesis
62
Konferenzschrift
54
Verzeichnis
41
Collection of articles of several authors
39
Sammelwerk
39
Dissertation u.a. Prüfungsschriften
34
Article in journal
32
Aufsatz in Zeitschrift
32
Monografische Reihe
32
Katalog
31
Amtsdruckschrift
22
Government document
22
Bibliografie enthalten
20
Bibliography included
20
Referateorgan
20
Directory
19
Glossar enthalten
18
Glossary included
18
Adressbuch
17
CD-ROM, DVD
16
Einführung
16
Handbook
14
Handbuch
14
Statistik
14
Working Paper
14
Elektronischer Datenträger
13
Arbeitspapier
10
Wörterbuch
10
Abstract (Referat)
9
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Language
All
English
46
German
9
Author
All
Malhotra, Naresh K.
6
Aaker, David A.
5
Burns, Alvin C.
5
Bush, Ronald F.
5
Day, George S.
5
Bush, Robert P.
4
Hair, Joseph F.
4
Kumar, V.
4
McDaniel, Carl D.
4
Ortinau, David J.
4
Birks, David F.
3
Gates, Roger
3
Bauer, Erich
2
Belk, Russell W.
2
Bradley, Nigel
2
Fischer, Eileen
2
Kinnear, Thomas C.
2
Kolb, Bonita
2
Kozinets, Robert V.
2
Leone, Robert P.
2
Nunan, Daniel
2
Raab, Gerhard
2
Taylor, James R.
2
Unger, Alexander
2
Unger, Fritz
2
Zikmund, William G.
2
Albaum, Gerald
1
Albaum, Gerald S.
1
Allenby, Greg M.
1
Allischewski, Helmut
1
Babin, Barry J.
1
Baines, Paul
1
Baumgarth, Carsten
1
Benzo, Riccardo
1
Bernecker, Michael
1
Celsi, Mary Wolfinbarger
1
Chansarkar, Bal
1
Clow, Kenneth E.
1
Cooper, Donald R.
1
Easwaran, Sunanda
1
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Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Always learning
2
Lehrbuch
2
McGraw-Hill series in marketing
2
McGraw-Hill/Irwin series in marketing
2
Marketing
1
Pearson education
1
UTB für Wissenschaft / Grosse Reihe
1
WV-Studium
1
WiSorium Wirtschafts- und sozialwissenschaftliches Repetitorium
1
Wiley series in probability and statistics
1
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Source
All
ECONIS (ZBW)
55
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1
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55
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date (oldest first)
1
Marketing research
Kress, George
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000749575
Saved in:
2
Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
;
Kresge, Sebastian S.
-
1979
Persistent link: https://www.econbiz.de/10000048334
Saved in:
3
Marketing research : a practical approach
Kolb, Bonita M.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003640708
Saved in:
4
Marketing research
McDaniel, Carl D.
;
Gates, Roger
-
2010
-
Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
Saved in:
5
Bayesian statistics and marketing
Rossi, Peter E.
;
Allenby, Greg M.
;
MacCulloch, Robert
-
2006
-
Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
Saved in:
6
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
7
Marketing research : tools & techniques
Bradley, Nigel
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003866653
Saved in:
8
Internationale
Marketingforschung
: Informationsgewinnung für das internationale Marketing
Bauer, Erich
-
2009
-
4., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003819329
Saved in:
9
Marketing research : concepts, practices, and cases
Easwaran, Sunanda
-
2006
Persistent link: https://www.econbiz.de/10003417153
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
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