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Global marketing research
Kumar, V. - 2015
Persistent link: https://www.econbiz.de/10011385811
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Customer relationship management : a databased approach
Kumar, V. - 2006
Persistent link: https://www.econbiz.de/10002137753
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Customer relationship management : concept, strategy, and tools
Kumar, V.; Reinartz, Werner J. - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009665779
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Marketing research
Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S. - 2013 - 11. ed
Persistent link: https://www.econbiz.de/10009634514
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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Marketing research : a global outlook
Kumar, V. - 2015
Persistent link: https://www.econbiz.de/10014010654
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing research
Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503