"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease … to address the diverse range of issues and problems that are encountered in the practice of public health. Its … focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the …

tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and … tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and …