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Thriving in open innovation ecosystems : toward a collaborative market orientation
Velu, Chander; Barrett, Michael; Kohli, Rajiv; Salge, … - 2010
Persistent link: https://www.econbiz.de/10003987150
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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Orientation vers le marche, performance et activites de recherche marketing
Denis, Jean-Emile; Czellar, Sandor; Graber, Stéphane - 2001
Persistent link: https://www.econbiz.de/10001594582
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Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya; Niraj, Rakesh; Dawar, Niraj - 2007
Persistent link: https://www.econbiz.de/10003647476
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A conceptual analysis of the e-channel's multifaceted nature in the 21st century
Zaugg, Alexandra Daniela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003791537
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012
behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash …
Persistent link: https://www.econbiz.de/10009724866
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Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : die Rolle der Kommunikation im Produktlinienmanagement
Kuester, Sabine; Buys, Sebastian Alexander; Klein, Katharina - 2011
Persistent link: https://www.econbiz.de/10009126376
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Choosing customized marketing offers to attract a desirable mix of customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - 2010
This paper studies the marketing problem of a firm trying to obtain an attractive mix of customers by making customized … offers. The firm values the average features of the acquired set of customers, makes decisions with uncertainty about whether … and which customers will accept offers, is risk averse, and faces a resource constraint. These features do not allow the …
Persistent link: https://www.econbiz.de/10009296053
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Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.; Lattin, James M. - 2000
Persistent link: https://www.econbiz.de/10001599719