Given the promise of 3D printing, also known as additive manufacturing, some innovative consumer goods companies have started to experiment with such a technology for on-demand production. However, the potential impact of 3D printing on retail and supply chain operations is not well understood....

Many retailers enable customers to purchase both online and offline. We posit that the type of product purchased in this multichannel environment, “fit” or “non-fit”, impacts customer learning and profitability, and that purchasing fit products offline is especially effective at creating...