Purpose – To apply the Tawhidi epistemology in the automobile industry as the paradigm of the Islamic socio‐scientific order in terms of its inherent knowledge‐centered worldview. Design/methodology/approach – The concepts of unity and unification of knowledge in a system‐wide sense...

Examines the environmental innovations of several progressive businesses, including Ben & Jerry′s and the Body Shop, in the areas of products, processes, and campaigns to save the planet. Discusses how the green consumer market, copy‐cat competitors, infrastructure development, employee...

This study examines consumer brand associations, focusing on the differences between association held for western brands and eastern brands by young Singaporeans under the country‐of‐origin umbrella. The study also examines consumer ethnocentric tendencies (CET), finding very low levels of...

Purpose – Relatively little is known about marketing communications within the context of special events. The aim of this paper is to begin to address this gap in knowledge by analysing managerial practice, consumer perceptions and preferences in relation to marketing communications for this...

Focuses on consumption activities in the context of socialization and because of this implications are highlighted. States that socialization encompasses a vast literature, from major disciplines and lists these. Looks also at the consumer and purchases of goods. Posits that social class is a...

The distribution system in China has been undergoing rapid changes since the implementation of the economic reform in late 1978. The relative performance of the major players in distribution, namely state enterprises, collective enterprises and private businesses has had significant changes. The...

Effective supply chain management requires sharing information between nodes of the chain. In consumer chains, this demand communication often results in a bullwhip effect as demand information becomes distorted back through the chain. Building on the work of Towill et al . and Towill and...

Purpose – This paper aims to explore how segmentation is often undertaken in practice, highlighting problems commonly encountered. It is based on the deregulated and highly competitive UK market for energy, namely gas and electricity supply. The case is appropriate for modules in marketing...