Keng Kau, Ah; Tang, Yingchan E.; Ghose, Sanjoy - In: Journal of Consumer Marketing 20 (2003) 2, pp. 139-156
This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis...