Zusammenfassung Zusätzlich zum Klassiker der alternativen Reiseformen, dem Backpacking, hat sich im Bereich des Individualtourismus im letzten Jahrzehnt ein neuer Reisetrend, der sogenannte Vantourismus entwickelt. Immer mehr Menschen entscheiden sich dazu, im „Zuhause auf vier Rädern“...

Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success...

Purpose – The purpose of this paper is to investigate the reasons why the Brazilian consumer of organic foods chooses this type of food in the retail sector, considering sustainable development. Design/methodology/approach – This was a descriptive study including an exploratory phase....

Within consumer psychology, both product involvement and perceived risk are viewed tobe motivational constructs, influencing subsequent consumer behaviors such as information search and dissemination, as well as extensiveness of the decision‐making process. While these constructs are closely...

The results are presented of an exploratory study on customer motivations towards the use and non‐use of an automated teller machine with data collected from a total of 208 customers of a financial institution. An analysis of results based on demographic variables reveals significant...

Purpose – Brand fan pages on social networks have become very popular online services. However, empirical research on fan pages is still in its infancy. Therefore, the purpose of this study is to investigate the effect of fan pages on the customer‐brand relationship and what motivates users...

An evolutionary approach is used to develop a resource exchange model of consumer needs and actions. Two studies are reported and differences in consumer resource needs are empirically tested. The results of the research program provided evidence of the underlying dimensions of the model and the...