insights when used as a tool for conducting marketing research into innovative products and services. The paper presents … comparison services and mobile shopping are presented. Originality/value – A well‐known, but – for the purposes of marketing …

science and marketing academics as well as by market practitioners such as market researchers. Research limitations …

within teams and with clients. These counts of such terms as a proportion of interview length are compared to the actual team …

traditional marketing research approaches and assumptions. Findings – While there are no concrete findings, preliminary … once believed. Combining neural activity images with conventional tools may produce more effective marketing practices …/value – The marriage of cognitive neuroscience and marketing practice is a new field of inquiry. This paper provides a useful, non …

. Furthermore, the results indicate that most users perceive ATMs as mere cash dispensers. Successful marketing strategies must …

, PQ, BL, and BAS. Originality/value – Role of WOM in marketing has been extensively discussed by researchers. It is …

Purpose – The purpose of this paper is to examine and explain what organizes the marketing of retail sustainability …. Design/methodology/approach – Theoretically, this paper takes a marketing-as-practice approach and makes use of practice … theory to conceptualize the marketing of sustainability. Methodologically, an ethnographic study of three Swedish retail …

transcript of a 1995 oral history interview with Matilda White Riley, who was Pauline Arnold's stepdaughter. Primary historical …