Purpose – The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations. Design/methodology/approach – The paper introduces the papers in this special issue. Findings – Tourists are part of the tourism production process. They...

Considers distribution in the financial services. Financial services providers face a wide choice in the combinations of channels that they can employ to market their products. Asserts that plastic cards are increasingly replacing paper cheques and credits and have become a key channel of...

This study explores the potential for differences and similarities between two ways of conceptualizing customer satisfaction: current customer satisfaction (CCS) and anticipated customer satisfaction (ACS). The analysis shows that these two constructs share a substantial amount of variance, and...

Discusses many of the empirical studies relating to the effects of background music on a wide range of consumer behaviours and outlines the relevant features and limitations of these studies. Suggests that, while research has identified relationships between specific behaviours and specific...

Sales promotion is an important element of marketing communication strategy which accounts for more promotional expenditures than advertising in some countries. However, sales promotion has been generally ignored by researchers. This article briefly reviews the criteria used in the US to...

Over the last thirty years, wine has taken an increasingly large share of the UK alcoholic drinks market with sales volume growing at a rate of 4.2% per annum. However, although the market has expanded there is now increasing competitiveness within this market from the new wine producing areas....

Despite nearly universal agreement that ultra‐premium California wines have reached a quality level which is on a par with the world's best, these wines have not captured the hearts and minds of many traditional buyers of the best wines in the international marketplace. These California wines...

Investigates how sales promotion relates to the product base of a given country; gives factors to be considered by international companies in the world economy; believes political realities are most often the product of a country's cultural heritage and assesses the differing government...

In the last two decades, allocation of promotional dollars has moved increasingly from advertising to sales promotions, such as couponing. However, a short‐term focus on brand performance could jeopardize long‐term brand prospects unless promotional dollars are carefully targeted and based...

Discusses the growing problem of poor customer service due to the unskilled personnel that are employed. Provides anecdotal evidence of service encounters where the experiences of the customers were unsatisfactory. Expresses the concern that the orientation has shifted from the customer to the...