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An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae; Combs, Justin - In: Journal of marketing communications 22 (2016) 6, pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
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Olympic ambush marketing networks and knowledge transfer : examining their impact on the institutionalization of anti-ambush marketing legislation
Ellis, Dana L.; Parent, Milena M.; Séguin, Benoit - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 473-489
Persistent link: https://www.econbiz.de/10011616150
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An inductive investigation of participants' attachment to charity sports events : the case of team water charity
Bunds, Kyle S.; Brandon-Lai, Simon; Armstrong, Cole - In: European Sport management quarterly : ESMQ 16 (2016) 3, pp. 364-383
Persistent link: https://www.econbiz.de/10011577890
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Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas - In: International journal of event and festival management 7 (2016) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
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"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
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Understanding the sport event volunteer experience : an investigation of role ambiguity and its correlates
Rogalsky, Kristen; Doherty, Alison; Paradis, Kyle F. - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 453-469
Persistent link: https://www.econbiz.de/10011560081
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Stakeholder perceptions on the democratic governance of major sports events
Parent, Milena M. - In: Sport management review 19 (2016) 4, pp. 402-416
Persistent link: https://www.econbiz.de/10011566670
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Bowling for dollars : title sponsorship of college football bowls
Fizel, John L.; McNeil, Chris R. - In: Journal of sports economics 18 (2017) 2, pp. 162-181
Persistent link: https://www.econbiz.de/10011636920
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Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech; Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 545-574
Persistent link: https://www.econbiz.de/10011640757
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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm; Armenakyan, Anahit; Lu, Irene R. R.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 280-296
Persistent link: https://www.econbiz.de/10011642025