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Consumer behaviour
16
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130
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89
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Urban, Glen L.
119
Montgomery, David B.
101
Hauser, John R.
44
Liberali, Guilherme
16
Braun, Michael
11
Isobe, Takehiko
9
Makino, Shige
9
Lages, Luis Filipe
8
Silk, Alvin J.
8
Yip, George S.
8
Ramus, Catherine A.
7
Sultan, Fareena
7
Weinberg, Bruce D.
7
Roberts, John H.
6
Berndt, Ernst R.
5
Clark, Bruce H.
5
Day, George S.
4
Hausman, Warren H.
4
Kalyanaram, Gurumurthy
4
Lieberman, Marvin B.
4
Roth, Aleda V.
4
Urbany, Joel E.
4
Wittink, Dick R.
4
Bart, Yakov
3
Hauser, John Richard
3
Hippel, Eric von
3
Morrison, Donald G.
3
Shankar, Venkatesh
3
Villalonga, Belen
3
Weinberg, Charles B.
3
Zaragoza, Carlos E.
3
Bordley, Robert F.
2
Brynjolfsson, Erik
2
Bui, Linda T.
2
Bui, Linda T. M.
2
Dholakia, Nikhilesh
2
Filipe Lages, Luis
2
Gelman, Andrew
2
Gittins, John
2
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
25
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13
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1
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1
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
25
Research Papers / Graduate School of Business, Stanford University
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Management Science
11
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10
Journal of marketing research : JMR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper series / Stanford Graduate School of Business
10
MIT sloan management review
7
Marketing Science
7
Report / Marketing Science Institute
5
Applications of management sciences in marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Stanford University Graduate School of Business Research Paper
3
Academy of Management learning & education : AMLE
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
European Journal of Marketing
2
European journal of marketing : EJM
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Journal of advertising research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Long range planning : LRP ; international journal of strategic management
2
MSI reports : working paper series
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Operations research
2
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
2
Academy of Management journal : AMJ
1
Business-to-business marketing management : strategies, cases and solutions
1
Consumer behavior : theoretical sources
1
Corporate strategy and product innovation
1
Does marketing need reform? : fresh perspectives on the future
1
Entscheidungshilfen im Marketing
1
Evolving and emerging issues in marketing strategy
1
Graduate School of Business, Stanford University, Research Paper
1
Handbook of marketing strategy
1
Handbook of research in international marketing
1
Industrial management review : IMR
1
Industrial marketing : a German-American perspective ; with 29 tables
1
Insights into consumer behavior
1
Interfaces : the INFORMS journal on the practice of operations research
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ECONIS (ZBW)
115
RePEc
59
OLC EcoSci
36
USB Cologne (EcoSocSci)
6
Other ZBW resources
2
USB Cologne (business full texts)
1
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41
Application of operations research to personal selling strategy
Montgomery, David B.
;
Webster jr., Frederick E.
- In:
Journal of marketing
32
(
1968
)
1
,
pp. 50-57
Persistent link: https://www.econbiz.de/10002508180
Saved in:
42
Ein Außendienst-Allokationsmodell für den Mehrprodukt-Fall
Montgomery, David B.
;
Silk, Alvin J.
;
Zaragoza, Carlos E.
- In:
Entscheidungshilfen im Marketing
,
(pp. 182-210)
.
1977
Persistent link: https://www.econbiz.de/10002509733
Saved in:
43
Consumer response to a legitimated brand appeal
Montgomery, David B.
;
Armstrong, Jon Scott
- In:
Insights into consumer behavior
,
(pp. 151-171)
.
1968
Persistent link: https://www.econbiz.de/10002509748
Saved in:
44
Implications of product portfolio analysis for strategic competitive intelligence
Montgomery, David B.
;
Weinberg, Charles B.
-
1977
Persistent link: https://www.econbiz.de/10002509768
Saved in:
45
Marketing management models
Montgomery, David B.
(
contributor
)
- In:
Management science : journal of the Institute for …
18
(
1971
)
45
,
pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
Saved in:
46
Modeling marketing phenomena : a managerial perspective
Montgomery, David B.
;
Weinberg, Charles B.
- In:
Journal of contemporary business
2
(
1973
)
4
,
pp. 17-43
Persistent link: https://www.econbiz.de/10002509817
Saved in:
47
A multiple-product sales force allocation model
Montgomery, David B.
;
Silk, Alvin J.
;
Zaragoza, Carlos E.
- In:
Management science : journal of the Institute for …
18
(
1971
)
4
,
pp. P3-P24
Persistent link: https://www.econbiz.de/10002509828
Saved in:
48
A note on adjusting R2
Montgomery, David B.
;
Morrison, Donald G.
- In:
The journal of finance : the journal of the American …
28
(
1973
)
4
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10002509846
Saved in:
49
Stochastic models of consumer choice behavior
Montgomery, David B.
;
Ryans, Adrian B.
- In:
Consumer behavior : theoretical sources
,
(pp. 521-576)
.
1973
Persistent link: https://www.econbiz.de/10002509902
Saved in:
50
The challenge of global customer management
Montgomery, David B.
;
Yip, George S.
-
2000
Persistent link: https://www.econbiz.de/10001599698
Saved in:
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