Narrow search
Showing 111 - 120 of 219
Cover Image
Integrated brand building using brand taxonomies
Chernatony, Leslie de - In: Marketing intelligence & planning 14 (1996) 7, pp. 40-45
Persistent link: https://www.econbiz.de/10007002650
Cover Image
Internal brand factors driving successful financial services brands
Chernatony, Leslie de; Susan Cottam - In: European journal of marketing : EJM 40 (2006) 5, pp. 611-633
Persistent link: https://www.econbiz.de/10007222394
Cover Image
Factors Influencing Successful Brand Extensions
Hem, Leif E.; Chernatony, Leslie de; Iversen, Nina M. - In: Journal of marketing management : MM 19 (2003) 7-8, pp. 781-806
Persistent link: https://www.econbiz.de/10006967202
Cover Image
Building on Services' Characteristics to Develop Successful Services Brands
Chernatony, Leslie de; Segal-Horn, Susan - In: Journal of marketing management : MM 17 (2001) 7-8, pp. 645-670
Persistent link: https://www.econbiz.de/10006976807
Cover Image
The Buy-in Benchmark. How Staff Understanding and Commitment Impact Brand and Business Performance
Thomson, Kevin; Chernatony, Leslie de; Arganbright, Lorrie - In: Journal of marketing management : MM 15 (1999) 8, pp. 819-836
Persistent link: https://www.econbiz.de/10006986072
Cover Image
Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets
Martinez, Eva; Polo, Yolanda; Chernatony, Leslie de - In: International marketing review 25 (2008) 1, pp. 107
Persistent link: https://www.econbiz.de/10007979119
Cover Image
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine; Chernatony, Leslie de; Buil, Isabel - In: The international journal of bank marketing : IJBM 29 (2011) 6, pp. 470-489
Persistent link: https://www.econbiz.de/10009328925
Cover Image
The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
Wallace, Elaine; Chernatony, Leslie de - In: The journal of services marketing 25 (2011) 7, pp. 475-489
Persistent link: https://www.econbiz.de/10009340291
Cover Image
Consumer response to gift promotions
Montaner, Teresa; Chernatony, Leslie de; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-111
Persistent link: https://www.econbiz.de/10008929977
Cover Image
Internalising a brand across cultures: the case of IKEA
Tarnovskaya, Veronika V.; Chernatony, Leslie de - In: International journal of retail & distribution management 39 (2011) 8, pp. 598-619
Persistent link: https://www.econbiz.de/10009166470