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Consumer response to gift promotions
Montaner, Teresa; De Chernatony, Leslie; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
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Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.; De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
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Special issue: Advances in brand management
De Chernatony, Leslie (contributor) - 2009
Persistent link: https://www.econbiz.de/10003840033
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Interacting contributions of different departments to brand success
De Chernatony, Leslie; Cottam, Susan - In: Journal of business research : JBR 62 (2009) 3, pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
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Introduction: Special issue on advances in brand management
De Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
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Classifying, identifying and managing the service brand saboteur
Wallace, Elaine; De Chernatony, Leslie - In: The service industries journal 28 (2008) 1/2, pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
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International branding : demand- or supply-driven opportunity?
De Chernatony, Leslie; Halliburton, Chris; Bernath, Ratna - 2008
Persistent link: https://www.econbiz.de/10003656219
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Surfacing values tension in corporate brands
De Chernatony, Leslie - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 1, pp. 18-20
Persistent link: https://www.econbiz.de/10002539242
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Task and institutional influences on managers' mental models of competition
Daniels, Kevin; Johnson, Gerry; De Chernatony, Leslie - In: Organization studies : an international … 23 (2002) 1, pp. 31-62
Persistent link: https://www.econbiz.de/10001664197