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Marketing-Management : Informa...
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Marketingmanagement
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6,582
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4,028
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2,974
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2,198
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2,194
USA
1,722
United States
1,646
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1,526
Brand management
1,522
Online-Marketing
1,295
Internet marketing
1,247
Strategisches Management
1,223
Innovation
1,091
Unternehmenserfolg
1,064
Firm performance
1,059
Vereinigte Staaten
1,034
Strategic management
945
Internationales Marketing
882
Werbung
876
Social Web
856
Social web
856
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850
KMU
824
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823
Marketingtheorie
765
Markenimage
753
Marketing theory
746
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744
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688
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Kotler, Philip
143
Bruhn, Manfred
111
Homburg, Christian
105
Meffert, Heribert
89
Pepels, Werner
82
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Sheth, Jagdish N.
59
Kumar, V.
57
Albers, Sönke
49
Bauer, Hans H.
49
Kuß, Alfred
49
Wiedmann, Klaus-Peter
49
Herrmann, Andreas
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Tomczak, Torsten
43
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Huber, Frank
40
Day, George S.
37
Esch, Franz-Rudolf
36
Berndt, Ralph
35
Decker, Reinhold
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Wildner, Raimund
33
Hüttner, Manfred
32
Kitchen, Philip J.
32
Fantapié Altobelli, Claudia
30
Peter, Jerome Paul
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Piercy, Nigel
29
Vrontis, Demetris
29
Hildebrandt, Lutz
28
Kerin, Roger A.
28
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American Marketing Association
95
Springer Fachmedien Wiesbaden
85
Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
63
European Productivity Agency
62
Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Books on Demand GmbH <Norderstedt>
21
Esomar
17
OECD
17
American Management Association
16
IGI Global
16
Fördergesellschaft Marketing an der Universität Augsburg
15
Verlag Dr. Kovač
14
Edward Elgar Publishing
13
Market Research Society
13
Verlag Franz Vahlen
13
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
10
Duncker & Humblot
9
Fachhochschule Reutlingen / European School of Business
9
Harvard Graduate School of Business Administration
9
National Bureau of Economic Research
9
United States / Business and Defense Services Administration
9
AMACOM
8
Gesellschaft für Konsumforschung
8
Springer-Verlag GmbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Industrial Conference Board
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Uni-Taschenbücher GmbH
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Campus Verlag
6
Conference Board
6
GfK-Nürnberg e.V.
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Internationales Arbeitsamt
6
Nielsen Company
6
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Journal of business research : JBR
437
Journal of marketing research : JMR
424
Journal of marketing
289
SpringerLink / Bücher
278
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of strategic marketing
200
Journal of the Academy of Marketing Science
182
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
165
Journal of marketing management : MM
161
European journal of marketing : EJM
156
Overseas business reports : OBR
155
Gabler Edition Wissenschaft
115
The journal of business & industrial marketing
115
Journal of advertising research
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing communications
109
International journal of market research : JMRS ; the journal of the Market Research Society
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing : ZFP ; journal of research and management
100
Journal of retailing and consumer services
96
Marketing intelligence & planning
93
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
89
Journal of business economics : JBE
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Business horizons
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
76
The marketing review
74
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Psychology & marketing
55
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ECONIS (ZBW)
28,151
USB Cologne (EcoSocSci)
1,232
EconStor
53
OLC EcoSci
25
USB Cologne (business full texts)
21
ArchiDok
10
RePEc
4
BASE
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121
Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul
-
1987
Persistent link: https://www.econbiz.de/10000735104
Saved in:
122
Environment protection equipment and energy saving equipment markets in the Republic of Korea : market analysis & entry strategy for German companies
1988
Persistent link: https://www.econbiz.de/10000811472
Saved in:
123
Strategische
Marktforschung
und Instrumente des strategischen Marketings
Ghebresillasie, Girma
-
1989
Persistent link: https://www.econbiz.de/10000779430
Saved in:
124
Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Homburg, Christian
-
1989
Persistent link: https://www.econbiz.de/10000780188
Saved in:
125
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
126
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
127
Problems in marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
128
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
129
Marketing management : [an analytical problem-solving approach to marketing]
Boyd, Harper White
;
Massy, William Francis
-
1972
Persistent link: https://www.econbiz.de/10000556108
Saved in:
130
Market and sales forecasting - a total approach
Bolt, Gordon John
-
1971
Persistent link: https://www.econbiz.de/10000556398
Saved in:
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