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The replication of retail fashion formats into foreign countries : a qualitative analysis

Schröder, Christoph - 2015

Persistent link: https://www.econbiz.de/10010428634

Small French wineries' export strategies to China

Ambaye, Michele - In: Journal of management research 7 (2015) 2, pp. 109-120

Persistent link: https://www.econbiz.de/10010501897

Adolescent consumption autonomy : a cross-cultural examination

Palan, Kay M.; Gentina, Elodie; Muratore, Isabelle - In: Journal of business research : JBR 63 (2010) 12, pp. 1342-1348

Persistent link: https://www.econbiz.de/10008747473

Do brand names in a foreign language lead to different brand perceptions?

Salciuviene, Laura; Ghauri, Pervez N.; Streder, Ruth Salomea - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1037-1056

Persistent link: https://www.econbiz.de/10008757661

Consumer segmentation for globalising firms

Aurifeille, Jacques-Marie; Medlin, Christopher John; … - In: Globalization : partnerships, modernization and future …, (pp. 117-125). 2012

Persistent link: https://www.econbiz.de/10009680649

Country-of-origin, animosity and consumer response : marketing implications of anti-Americanism and Francophobia

Amine, Lyn Suzanne - In: International business review : the official journal of … 17 (2008) 4, pp. 402-422

Persistent link: https://www.econbiz.de/10003760503

Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred (ed.) - 2005 - 1. Aufl.

Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...

Persistent link: https://www.econbiz.de/10002493684

L' activité de SOPEXA

Société pour l'Expansion des Ventes de Produits … - Paris - 2003

Persistent link: https://www.econbiz.de/10002553427

Rapport d'activité / SOPEXA

Société pour l'Expansion des Ventes de Produits … - Paris - 2004 -

Persistent link: https://www.econbiz.de/10003087467

The French market : an introduction for British exporters

McGrath, Michael - 1963

Persistent link: https://www.econbiz.de/10002408633

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