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Marketing management : text an...
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Marketing intelligence & planning
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1
How to plan and execute the
marketing
campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual
marketing
campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
2
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
3
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
4
Business
marketing
: a managerial approach
Haas, Robert W.
-
1995
-
6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
Saved in:
5
Nachkaufmarketing : Kundenzufriedenheit und Kundenbindung auf Konsumgütermärkten
Jeschke, Kurt
-
1995
Persistent link: https://www.econbiz.de/10000508442
Saved in:
6
European casebook on managing industrial and business-to-business
marketing
Jenster, Per V.
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000508500
Saved in:
7
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
8
Marketingstrategien in High-Tech-Märkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen
Müller, Nicolaus
-
1995
Persistent link: https://www.econbiz.de/10000532244
Saved in:
9
Building implementable
marketing
models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
10
Marktorientierte Unternehmensführung und Unternehmenserfolg : Grundlagen und Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
-
1992
Persistent link: https://www.econbiz.de/10000336183
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