Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing management : text an...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,286
Marketingmanagement
16,946
Marketing management
16,360
Deutschland
6,532
Theorie
5,714
Theory
5,683
Germany
5,390
Consumer behaviour
5,204
Konsumentenverhalten
5,075
Relationship marketing
3,617
Beziehungsmarketing
3,603
Brand management
2,819
Markenführung
2,802
marketing
2,566
USA
2,558
Strategisches Management
2,524
Electronic Commerce
2,287
Marktforschung
2,231
United States
2,230
Online-Marketing
2,157
Werbung
2,138
Internet marketing
2,029
Management
1,936
Unternehmen
1,870
Verbraucherverhalten
1,839
Markenpolitik
1,775
Kundenmanagement
1,665
Innovation
1,591
Market research
1,578
Advertising
1,489
Internet
1,460
Internationales Marketing
1,453
Strategic management
1,358
Social Web
1,341
Social web
1,338
Unternehmenserfolg
1,324
Erfolgsfaktor
1,319
Marketingtheorie
1,267
Marketing theory
1,248
Markenartikel
1,245
more ...
less ...
Online availability
All
Undetermined
11,204
Free
10,191
Type of publication
All
Book / Working Paper
45,018
Article
20,701
Journal
583
Other
529
Type of publication (narrower categories)
All
Article in journal
10,837
Aufsatz in Zeitschrift
10,837
Hochschulschrift
5,491
Thesis
3,958
Aufsatz im Buch
3,727
Book section
3,727
Graue Literatur
2,689
Non-commercial literature
2,689
Collection of articles of several authors
2,628
Sammelwerk
2,628
Dissertation u.a. Prüfungsschriften
2,219
Lehrbuch
2,087
Aufsatzsammlung
1,879
Textbook
1,680
Bibliografie enthalten
1,291
Bibliography included
1,291
research-article
1,282
Konferenzschrift
1,164
Working Paper
1,159
Arbeitspapier
1,043
Case study
982
Fallstudie
982
Ratgeber
641
Guidebook
570
Conference proceedings
526
Handbook
410
Handbuch
410
Bibliographie
331
review-article
331
Glossar enthalten
245
Glossary included
245
Reprint
208
Festschrift
203
review
200
conceptual-paper
196
Wörterbuch
195
Congress Report
185
case-report
148
Fallstudiensammlung
147
Collection of articles written by one author
123
more ...
less ...
Language
All
English
32,509
German
24,060
Undetermined
8,925
French
625
Hungarian
567
Polish
162
Russian
139
Spanish
79
Dutch
41
Italian
39
Romanian
39
Swedish
39
Ukrainian
39
Portuguese
29
Lithuanian
21
Finnish
10
Bulgarian
9
Czech
8
Danish
8
Croatian
8
Turkish
8
Slovak
7
Serbian
4
Arabic
2
Kazakh
2
Macedonian
2
Norwegian
2
Slovenian
2
Chinese
2
Old English (ca. 450-1100)
1
Valencian
1
Estonian
1
Japanese
1
Multiple languages
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
353
Meffert, Heribert
313
Kotler, Philip
282
Pepels, Werner
238
Homburg, Christian
201
Wiedmann, Klaus-Peter
173
Huber, Frank
152
Bauer, Hans H.
140
Belz, Christian
129
Fritz, Wolfgang
117
Diller, Hermann
111
Esch, Franz-Rudolf
111
Tomczak, Torsten
110
Backhaus, Klaus
97
Irwin, Scott H.
94
Sheth, Jagdish N.
90
Ahlert, Dieter
86
Kaiser, Harry M.
86
Kreutzer, Ralf T.
86
Kirchgeorg, Manfred
82
Kleinaltenkamp, Michael
82
McDonald, Malcolm
82
Burmann, Christoph
79
Kumar, V.
79
Albers, Sönke
77
Reinecke, Sven
75
Kuß, Alfred
74
Heinemann, Gerrit
70
Sträßer, Anne-Katrin
65
Herrmann, Andreas
62
Wilson, William W.
62
Good, Darrel L.
61
Keller, Kevin Lane
61
Unger, Fritz
60
Wirtz, Bernd W.
60
Aaker, David A.
59
Silberer, Günter
59
Simon, Hermann
59
Dichtl, Erwin
58
Berndt, Ralph
55
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
524
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
125
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
79
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
71
Haufe-Lexware GmbH & Co. KG
53
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
European Society for Opinion and Marketing Research
44
Springer Gabler <Firma>
43
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Books on Demand GmbH <Norderstedt>
38
Fördergesellschaft Marketing an der Universität Augsburg
37
Gesellschaft zur Erforschung des Markenwesens
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Verlag Franz Vahlen
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Edward Elgar Publishing
30
OECD
30
De Gruyter Oldenbourg
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Springer-Verlag GmbH
28
IGI Global
27
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,600
European Journal of Marketing
525
Journal of business research : JBR
432
Springer eBook Collection
374
Europäische Hochschulschriften / 5
364
Gabler Edition Wissenschaft
364
Springer eBook Collection / Business and Economics
353
Industrial marketing management : the international journal for industrial and high-tech firms
320
Marketing Intelligence & Planning
263
Research
246
Journal of strategic marketing
210
Journal of Food Distribution Research
208
Lehrbuch
189
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Journal of the Academy of Marketing Science
152
Journal of marketing
142
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
essentials
124
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Hamburger Schriften zur Marketingforschung
120
Journal of Consumer Marketing
118
Marketing intelligence & planning
112
Journal of marketing communications
107
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
Gabler Research
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
89
Neue betriebswirtschaftliche Forschung : Nbf
89
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
82
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
more ...
less ...
Source
All
ECONIS (ZBW)
38,098
USB Cologne (EcoSocSci)
17,624
RePEc
6,427
Other ZBW resources
2,340
BASE
1,844
EconStor
257
USB Cologne (business full texts)
167
OLC EcoSci
70
ArchiDok
4
more ...
less ...
Showing
41
-
50
of
66,831
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Marketing
: Einführung in die marktorientierte Unternehmensführung
Koch, Jörg
-
1999
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000683433
Saved in:
42
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
43
Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
44
Marketingstrategien in High-Tech-Märkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen
Müller, Nicolaus
-
1995
Persistent link: https://www.econbiz.de/10000532244
Saved in:
45
How to plan and execute the
marketing
campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual
marketing
campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
46
"Mehr Markt" in der Unternehmensführung : Praxisbeispiele und Konzepte
Bliemel, Friedhelm
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000540496
Saved in:
47
Strategisches
Marketing
: Führungskonzept und Promoter des Reengineering
Schließmann, Christoph Philipp
-
1995
Persistent link: https://www.econbiz.de/10000543183
Saved in:
48
Marketing
-Controlling
Ehrmann, Harald
-
1995
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000544672
Saved in:
49
Marketinggrundlagen : Grundlagen und Entwicklung des
Marketing
,
Marketing-Management
, Marktforschung, Produkt- und Dienstleistungspolitik, Preispolitik, Distributionspolitik, Kommu...
Neu, Matthias
-
1998
-
2., verb. und wesentlich erw. Aufl
Persistent link: https://www.econbiz.de/10000652063
Saved in:
50
Bestimmungsfaktoren und theoretische Konzepte eines
Marketing
-Controlling-Systemes : empirische Untersuchung über
Marketing
-Controlling in deutschen Industrieunternehmen
Lehmann, Gabriele
-
1998
Persistent link: https://www.econbiz.de/10000652346
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
