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Smarketing - integration of sales and marketing

Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020

Persistent link: https://www.econbiz.de/10012601633

A review of two decades of research on language in international and multicultural marketing (1997-2020)

Park, Yung-Hwal; Lehnert, Kevin - In: International journal of business environment : IJBE 13 (2022) 2, pp. 188-211

Persistent link: https://www.econbiz.de/10013198082

R2M Index 1.0 : assessing the practical relevance of academic marketing articles

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

Entrepreneurial marketing orientation of young SME owners in Indonesia

Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394

Persistent link: https://www.econbiz.de/10012509564

Entrepreneurial marketing : conceptual and empirical research opportunities

Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448

Persistent link: https://www.econbiz.de/10010189568

Marketing implications of consumer behavior

Nica, Elvira - In: Economics, management and financial markets 8 (2013) 1, pp. 124-129

Persistent link: https://www.econbiz.de/10009775900

Macromarketing, the indispensable discipline : introduction the the special issue

Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9

Persistent link: https://www.econbiz.de/10012485414

Hope for a stronger discipline of marketing

Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10012497116

Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence

Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

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3Cs of international market penetration through IMC : culture, change, and connect

Kukreja, Jyoti - In: The evolution of business in the cyber age : digital …, (pp. 91-110). 2020

Persistent link: https://www.econbiz.de/10012230043