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Psychologie und Werbung
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Werbung
13,774
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3,695
Psychologie
3,504
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3,059
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858
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738
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advertising
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541
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527
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463
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Markenimage
449
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437
Markenartikel
426
Wettbewerb
401
Zielgruppe
348
Brand
340
Werbepsychologie
335
Target group
334
Wirtschaftspsychologie
327
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326
Emotion
316
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Diehl, Sandra
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Dufwenberg, Martin
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Kroeber-Riel, Werner
17
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National Bureau of Economic Research
72
Springer Fachmedien Wiesbaden
43
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
8
IGI Global
8
IP Deutschland GmbH <Köln>
8
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Russell Sage Foundation
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Springer-Verlag GmbH
5
Université Paris-Dauphine (Paris IX)
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
4
American Psychological Association
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
Edward Elgar Publishing
4
European Advertising Academy
4
Federal Trade Commission
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
International Chamber of Commerce
4
International Council of Women
4
Nordic Council of Ministers
4
Shaker Verlag
4
Uni-Taschenbücher GmbH
4
American Academy of Advertising
3
Axel Springer Verlag
3
Bund Deutscher Frauenvereine
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Gesellschaft für Psychologie
3
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Journal of advertising research
241
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
76
European journal of operational research : EJOR
72
NBER working paper series
72
SpringerLink / Bücher
72
Journal of historical research in marketing
70
Jahrbuch der Absatz- und Verbrauchsforschung
67
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
65
Working paper / National Bureau of Economic Research, Inc.
62
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
NBER Working Paper
55
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
45
Markenartikel : das Magazin für Markenführung
44
Marketing : ZFP ; journal of research and management
43
CESifo working papers
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of global marketing
32
Advertising theory
31
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Source
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ECONIS (ZBW)
14,768
USB Cologne (EcoSocSci)
2,368
EconStor
91
USB Cologne (business full texts)
38
RePEc
17
Other ZBW resources
10
BASE
9
OLC EcoSci
8
ArchiDok
6
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Showing
71
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71
Bio-psychologische Werbestrategien bringen mehr
Penopp, Joachim
- In:
IO-Management-Zeitschrift
52
(
1983
)
4
,
pp. 170-172
Persistent link: https://www.econbiz.de/10003648870
Saved in:
72
Manipulation durch
Werbung
Pflaum, Dieter
- In:
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium …
32
(
1979
)
10
,
pp. 611-613
Persistent link: https://www.econbiz.de/10003650340
Saved in:
73
Widerstände gegen die Werbebeeinflussung
Pflaum, Dieter
- In:
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium …
32
(
1979
)
9
,
pp. 543-546
Persistent link: https://www.econbiz.de/10003650343
Saved in:
74
Eine werbepsychologische Anzeigen-Analyse
Breuer, Edmond
- In:
Die Anzeige : d. Fachzeitschr. für Werbung
35
(
1959
),
pp. 172-180
Persistent link: https://www.econbiz.de/10003501300
Saved in:
75
Psychological aspects of communication research
Jones, Gwynne H.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 43-51)
.
1963
Persistent link: https://www.econbiz.de/10003591829
Saved in:
76
Values, lifestyles, and psychographics
Kahle, Lynn R.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004347392
Saved in:
77
Die stärksten Appelle : Sex contra Facts
Suhr, Werner
-
1963
-
1. Aufl
Persistent link: https://www.econbiz.de/10014422956
Saved in:
78
Advertising exposure, memory, and choice
Mitchell, Andrew Alexander
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10004162858
Saved in:
79
The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004735215
Saved in:
80
Mind to mind marketing : communicating with 21st-century customers
Alder, Harry
-
2001
Persistent link: https://www.econbiz.de/10004749018
Saved in:
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