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En-gendering power and empowerment in advertising : a content analysis
Tsai, Wan-Hsiu Sunny; Shata, Aya; Tian, Shiyun - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10012483543
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
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Muslim millennials' attitudes towards fashion advertising
Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of advertising : the review of … 38 (2019) 5, pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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Japanese newspapers
Flath, David - 2019
Persistent link: https://www.econbiz.de/10012202815
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Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan; Nieves-Pizarro, Yadira - In: Journal of marketing communications 25 (2019) 2, pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011852940