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What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay; Zaltman, Gerald - In: The handbook of marketing research : uses, misuses, and …, (pp. 33-48). 2006
Persistent link: https://www.econbiz.de/10003420100
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The power of metaphor
Coulter, Robin; Zaltman, Gerald - In: The why of consumption : contemporary perspectives on …, (pp. 259-281). 2005
Persistent link: https://www.econbiz.de/10003932984
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Metaphor in advertising
Zaltman, Gerald; MacCaba, Dara - In: The Sage handbook of advertising, (pp. 135-154). 2007
Persistent link: https://www.econbiz.de/10003570237
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Broadening the concept and applications of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503397
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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Helping define the field and expand its horizons
Jacoby, Jacob; Zaltman, Gerald; Jacobs, Rick; … - 2015
Persistent link: https://www.econbiz.de/10011444643
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Marketing : contributions from the behavioral sciences
Zaltman, Gerald - 1965
Persistent link: https://www.econbiz.de/10011513244
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Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P. - 1991
Persistent link: https://www.econbiz.de/10011519625
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The sure thing that flopped
Zaltman, Gerald; Zaltman, Lindsay - In: Harvard business review : HBR 86 (2008) 7/8, pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
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How can Tibal Fisher stores improve its customer research process?
Sturgess, Donna J. - In: Harvard business review : HBR 86 (2008) 7/8, pp. 34
Persistent link: https://www.econbiz.de/10003736001