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Rethinking the market research curriculum
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
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Structural assessment of market capacity : client-oriented conception
Mentel, Gregorz; Peresadko, Galina - In: Business ethics and leadership : BEL 1 (2017) 2, pp. 31-38
Persistent link: https://www.econbiz.de/10011891942
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Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte; Saren, Michael - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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A review of the relationships and impact of market orientation and market positioning on organisational pferformance
Blackson, Charles; Cowan, Kirsten; Crawford, John C.; … - In: Journal of strategic marketing 21 (2013) 6, pp. 499-512
Persistent link: https://www.econbiz.de/10010207290
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The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Towards a theory on the place of goods and services in Islamic marketing
Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182
Persistent link: https://www.econbiz.de/10011989251