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ECONIS (ZBW)
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EconStor
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Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973
Divita, S. F.
(
ed.
)
-
1974
Persistent link: https://www.econbiz.de/10000051855
Saved in:
12
Werbepsychologie
Hoffmann, Hans-Joachim
-
1972
Persistent link: https://www.econbiz.de/10000051880
Saved in:
13
Psychologie der Werbung
Rosenstiel, Lutz von
-
1973
-
Verb. Neuaufl., Herbst
Persistent link: https://www.econbiz.de/10000051881
Saved in:
14
Information, persuasion and advertising policies
Muller, Eitan
-
1977
Persistent link: https://www.econbiz.de/10000055068
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15
Die Angst in der Werbung
Seel, Bernd R.
-
1983
Persistent link: https://www.econbiz.de/10000061998
Saved in:
16
Pretests in der Marktforschung : die Validität von Pretestverfahren der Marktforschung unter besonderer Berücksichtigung der Tachistoskopie
Hossinger, Hans-Peter
-
1982
Persistent link: https://www.econbiz.de/10000077602
Saved in:
17
Werbepsychologie
Behrens, Gerold
-
1982
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000077848
Saved in:
18
Konsumentscheidung und Informationsüberlastung : der Einfluß von Quantität und Qualität der Werbeinformation auf das Konsumentenverhalten ; eine empirische Untersuchung
Berndt, Hermann
-
1983
Persistent link: https://www.econbiz.de/10000078477
Saved in:
19
Analyse der verschiedenen aktualgenetischen Verfahren und die Beurteilung ihrer Einsatzmöglichkeiten in der Werbeforschungspraxis
Pelz, Norbert
-
1982
Persistent link: https://www.econbiz.de/10000119283
Saved in:
20
Wie Werbung wirkt: Theorien und Tatsachen
Heller, Eva
-
1984
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10000127795
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