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Marketing management : concepts, practice and cases
Haas, Robert E.; Wotruba, Thomas R. - 1983
Persistent link: https://www.econbiz.de/10000047033
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Concepts of marketing management
Seibert, Joseph C. - 1973
Persistent link: https://www.econbiz.de/10000048775
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Marketing principles
Nickels, William G. - 1982 - 2. ed.
Persistent link: https://www.econbiz.de/10000052125
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Industrial marketing management
Hutt, Michael D.; Speh, Thomas W. - 1981
Persistent link: https://www.econbiz.de/10000054970
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Sales force management
Welch, Joe L.; Lapp, Charles L. - 1983
Persistent link: https://www.econbiz.de/10000055076
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Marketing research
Aaker, David A.; Day, George S. - 1983 - 2. ed.
Persistent link: https://www.econbiz.de/10000077769
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Marketing : text and cases
Hansen, Harry L. - 1977 - 4. ed
Persistent link: https://www.econbiz.de/10000049289
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Principles of marketing
Diamond, Jay; Pintel, Gerald - 1972
Persistent link: https://www.econbiz.de/10000556589
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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924