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Marknadsföring i tjänsteföretag
Grönroos, Christian - 1987 - 2. uppl
Persistent link: https://www.econbiz.de/10000742470
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
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The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10000126349
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Strategic management and marketing in the service sector
Grönroos, Christian - 1984
Persistent link: https://www.econbiz.de/10000684263
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On defining marketing : finding a new roadmap for marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003644652
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian - In: Service Excellence als Impulsgeber : Strategien - …, (pp. 187-196). 2007
Persistent link: https://www.econbiz.de/10003595868
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Relationship marketing as promise management
Grönroos, Christian - In: The SAGE handbook of marketing theory, (pp. 397-412). 2010
Persistent link: https://www.econbiz.de/10003923197
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568