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Marketing on Tumblr
Smirnov, Kristen - In: Strategic uses of social media for improved customer …, (pp. 59-83). 2017
Persistent link: https://www.econbiz.de/10011632736
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Theory + practice in marketing
Lehmann, Donald R.; Carpenter, Gregory S. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
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Less markets : a critical analysis of market existence and functioning
Filho, Calixto Salomão - In: Research handbook on political economy and law, (pp. 177-191). 2015
Persistent link: https://www.econbiz.de/10011594781
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A holistic market conceptualization
Mele, Cristina; Pels, Jaqueline; Storbacka, Kaj - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Cases in marketing
Greer, Thomas V. - 1983 - 3. ed
Persistent link: https://www.econbiz.de/10000053196
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Concepts of marketing management
Seibert, Joseph C. - 1973
Persistent link: https://www.econbiz.de/10000048775