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Case research in marketing : opportunities, problems, and a process
Bonoma, Thomas V. - In: Journal of marketing research : JMR 22 (1985) 2, pp. 199-208
Persistent link: https://www.econbiz.de/10001944223
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Toward a social analysis of consumption : buyer-seller negotiations in context
Bonoma, Thomas V. - In: Consumer and industrial buying behavior, (pp. 345-353). 1977
Persistent link: https://www.econbiz.de/10001944248
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Managing marketing : text, cases and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10004138148
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Conflict: escalation and deescalation
Bonoma, Thomas V. - 1975 - 1. print.
Persistent link: https://www.econbiz.de/10003999675
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Der Marketing-Vorsprung : Marketingstrategien sofort erfolgreich in die Praxis umsetzen
Bonoma, Thomas V. - 1986
Persistent link: https://www.econbiz.de/10004053925
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Wie läßt sich Außendienst motivieren?
Doyle, Stephen X.; Shapiro, Benson P. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1982) 2, pp. 34-41
Persistent link: https://www.econbiz.de/10003533763
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Große Abschlüsse erfordern ein klares Konzept
Shapiro, Benson P.; Posner, Ronald S. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 1, pp. 34-42
Persistent link: https://www.econbiz.de/10003655402
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Mehr Gewinn durch Käufersegmentierung
Shapiro, Benson P. (contributor) - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1988) 2, pp. 88-95
Persistent link: https://www.econbiz.de/10003628723
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The pricing of consumer goods : theory and practice
Shapiro, Benson P. - 1972
Persistent link: https://www.econbiz.de/10001954679