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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10003440523
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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The development of marketing management : the case of the USA c. 1910 - 1940
Usui, Kazuo - 2008
Persistent link: https://www.econbiz.de/10003530442
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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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Editorial: Technology, marketing and consumer orientation
Khare, Arpita - In: International journal of business competition and … 3 (2013) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
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Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
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A holistic market conceptualization
Mele, Cristina; Pels, Jaqueline; Storbacka, Kaj - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
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Editorial: 2013 Academy of Marketing annual conference special issue : marketing relevance
Doherty, Anne Marie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 829-831
Persistent link: https://www.econbiz.de/10010410799
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Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie (contributor) - Academy of Marketing - 2014
Persistent link: https://www.econbiz.de/10010410835