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The Chinese consumer market : opportunities and risks

Tang, Lei - 2009

Persistent link: https://www.econbiz.de/10003458206

Segmenting the Chinese consumer goods market : a hybrid approach

Bauer, Erich (contributor); Liu, Yanli (contributor) - 2006

Persistent link: https://www.econbiz.de/10003444708

China catalyst : powering global growth by reaching the fastest growing consumer market in the world

Holloman, Dave M. - 2013

Persistent link: https://www.econbiz.de/10009782200

Segmenting the Chinese consumer goods market : a hybrid approach

Bauer, Erich - 2006

Due to the economic liberalization processes and the ongoing opening of the Chinese economy for foreign trade and investment, which have been carried out since 1980, Chinese consumer goods markets have been transformed from sellers markets into buyers markets throughout the last years. In such...

Persistent link: https://www.econbiz.de/10013431926

China Catalyst : Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World

Holloman, David M. - 2013

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition … their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition … currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative …

Persistent link: https://www.econbiz.de/10011829207

Absatzprobleme von Konsumgütern aus den neuen Bundesländern : Darstellung von sich wandelnden Konsumentenpräferenzen und der Beschaffungs- und Absatzpolitik des Handels unter beson...

Nassua, Thomas - 1993

Die vorliegende Untersuchung richtet sich an die fachinteressierte Öffentlichkeit in den alten und besonders auch in den neuen Bundesländern. Die Studie basiert auf Daten und Informationen, die im Kreise von Verbrauchern, im Handel und bei Konsumgüterherstellern aus den neuen Bundesländern...