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Advertising, competition and market conduct in oligopoly over time : an econometric investigation in Western European countries
Lambin, Jean-Jacques - 1976
Persistent link: https://www.econbiz.de/10000116895
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Strategic marketing management
Lambin, Jean-Jacques - 1997
Persistent link: https://www.econbiz.de/10000593164
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Le contrôle de la qualité dans le domaine des services
Lambin, Jean-Jacques - In: Gestion 2000 3 (1987) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10001034019
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Countertrade : a new marketing opportunity or a retrogressive trading system?
Lambin, Jean-Jacques - In: Gestion 2000 1 (1985) 6, pp. 15-28
Persistent link: https://www.econbiz.de/10001034180
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2000
Persistent link: https://www.econbiz.de/10001445756
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques; Schuiling, Isabelle - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009557945
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2007 - 2. ed
Persistent link: https://www.econbiz.de/10003367627
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Advertising and competitive behavior : a case study
Lambin, Jean-Jacques - In: Applied economics 2 (1970) 4, pp. 231-251
Persistent link: https://www.econbiz.de/10002399367
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A computer on-line marketing mix model
Lambin, Jean-Jacques - In: Journal of marketing research : JMR 9 (1972) 2, pp. 119-126
Persistent link: https://www.econbiz.de/10002399374
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Investiss̀ement publicitaire et étude de rentabilité
Lambin, Jean-Jacques - In: Annales de sciences économiques appliquées 25 (1967) 2, pp. 141-229
Persistent link: https://www.econbiz.de/10002399381