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Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos; Tsichla, Eirini - In: Journal of euromarketing 23 (2014) 3, pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
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High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of business environment : IJBE 6 (2014) 4, pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
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Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom; Grönlund, Mikko - In: Journal of media business studies 15 (2018) 4, pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil - In: History of retailing and consumption 10 (2024) 2, pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
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Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St. - In: Journal of business & economics research 8 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
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The information processing of adverisements by urban young men of India
Chattopadhyay, Tuhin - In: Global business review 11 (2010) 3, pp. 449-462
Persistent link: https://www.econbiz.de/10008749788