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Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen; Heinker, Helge-Heinz - 1990 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
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Strategies of community firms in the large internal market
Jacquemin, Alexis; Buigues, Pierre-André - 1988
Persistent link: https://www.econbiz.de/10000776728
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The battlefield for 1992 : product strength and geographic coverage
Gogel, Robert; Larréché, Jean-Claude - 1989
Persistent link: https://www.econbiz.de/10000766276
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Märkte in Europa : Strategien für das Marketing
Berg, Hartmut; Meissner, Hans Günther; Schünemann, … - 1990
Persistent link: https://www.econbiz.de/10000087788
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How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan; Kilic, Ceyhan - In: Journal of euromarketing 21 (2012) 2/3, pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
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Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak; Shoham, Aviv - In: International marketing review 31 (2014) 1, pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
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International marketing in Europe
Szymura-Tyc, Maja (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671310
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A marketing plan for the new Europe
Proudfoot, J. J. - 1966
Persistent link: https://www.econbiz.de/10002673103
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Euro-Marketing im Spannungsfeld zwischen nationalen Bedürfnissen und globalem Wettbewerb
Meffert, Heribert - In: Spannungsfelder im Marketing, (pp. 28-43). 1990
Persistent link: https://www.econbiz.de/10001310556
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The market of Europe or European markets? : Defining country groups for international marketing based on language
Mennicken, Claudia - In: European business in the global network. 2000
Persistent link: https://www.econbiz.de/10001703388