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Ethical issues in international marketing
Iyer, Gopalkrishnan R. - In: Ethics in international management, (pp. 221-241). 1998
Persistent link: https://www.econbiz.de/10001305512
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The export development process : an integrative review of empirical models
Leonidou, Leonidas C. - In: Journal of international business studies : JIBS ; an … 27 (1996) 3, pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
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Internationale Markteintrittsstrategien und der Transfer von Marketing-Know-how
Hildebrandt, Lutz - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 49 (1997) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10001210622
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Die Bedeutung des kulturellen Umfelds für die Unternehmenspolitik multinationaler Unternehmen
Sacra, Erik C. W. - 1998
Persistent link: https://www.econbiz.de/10001481816
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Kooperative Formen der Auslandsmarktbearbeitung
Pausenberger, Ehrenfried; Nöcker, Ralf - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 52 (2000) 4, pp. 393-412
Persistent link: https://www.econbiz.de/10001483780
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Implementing global account management in multinational corporations
Arnold, David; Birkinshaw, Julian; Toulan, Omar N. - 2000
Persistent link: https://www.econbiz.de/10001499577
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Vertical structures and opportunistic behaviour in international markets : an analysis of parallel trade
Matteucci, Giorgio; Reverberi, Pierfrancesco - In: European business in the global network. 2000
Persistent link: https://www.econbiz.de/10001702485
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Rolling out new products across international markets : causes of delays
Chryssochoidis, George - 2004
Persistent link: https://www.econbiz.de/10001719930
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Internacionalen marketing
Kabbe, Georgy - 2002
Persistent link: https://www.econbiz.de/10001656530