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126
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97
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94
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89
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86
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83
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82
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79
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77
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70
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68
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66
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65
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65
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62
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62
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61
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58
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57
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54
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52
Kumar, V.
52
Piercy, Nigel
52
Jabbar, Mohammad A.
51
Kreutzer, Ralf T.
51
Kuß, Alfred
51
Jayne, Thomas S.
50
Kitchen, Philip J.
50
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49
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49
Keller, Kevin Lane
49
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48
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International European Forum on Innovation and System Dynamics in Food Networks
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Europäische Hochschulschriften / 5
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European journal of marketing : EJM
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International journal of industrial organization
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Springer eBook Collection
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Discussion paper / Centre for Economic Policy Research
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Management science : journal of the Institute for Operations Research and the Management Sciences
165
Journal of the Academy of Marketing Science
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Journal of marketing
152
Management Science
139
Gabler Edition Wissenschaft
134
The journal of business & industrial marketing
131
Journal of Agricultural and Applied Economics
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Springer eBook Collection / Business and Economics
123
Marketing intelligence & planning
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Journal of Consumer Marketing
121
International Marketing Review
110
Journal of marketing communications
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Economics letters
106
Lehrbuch
102
Journal of retailing and consumer services
95
International Food and Agribusiness Management Review
94
Journal of Business & Industrial Marketing
91
CESifo working papers
89
The Rand journal of economics
87
International Journal of Bank Marketing
85
Journal of Product & Brand Management
84
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82
Journal of marketing education : JME
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597
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Showing
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10
of
60,102
Sort
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date (newest first)
date (oldest first)
1
The persistence of lenient market categories
Pontikes, Elizabeth G.
;
Barnett, William P.
- In:
Organization science : a journal of the Institute for …
26
(
2015
)
5
,
pp. 1415-1431
Persistent link: https://www.econbiz.de/10011385859
Saved in:
2
Hershey's entry to the Australian market with a new brand : an accounting and
marketing
perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
Saved in:
3
Entrepreneurial
Marketing
: Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Freiling, Jörg
(
ed.
);
Kollmann, Tobias
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003501411
Saved in:
4
Market expansion strategy and
marketing
survival : evidence from beauty parlor businesses in Thailand
Kaewmungkoon, Satakoon
;
Ussahawanitchakit, Phaprukebaramee
- In:
Journal of international business and economics : JIBE
14
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010407270
Saved in:
5
Strategisches
Marketing
im deutschen Biermarkt : eine wettbewerbsorientierte Analyse vor dem Hintergrund des Markteintritts internationaler Großbrauereien
Heyden, Günter
-
2009
Persistent link: https://www.econbiz.de/10003816915
Saved in:
6
Marketingstrategien für Marktfolger : ein Bezugsrahmen für Konsumgüterhersteller
Schildwach, Lars
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001484659
Saved in:
7
Fallstudien aus dynamischen Märkten : Telekommunikation, Internetdienste, Energiewirtschaft
Scharf, Andreas
(
ed.
);
Wolf, Thomas
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001455835
Saved in:
8
Order of entry as a moderator of the effect of the
marketing
mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
Saved in:
9
Entering a new market : market profitability and first-mover advantages
Flor, Christian Riis
;
Moritzen, Mark Raun
- In:
The journal of corporate finance : contracting, …
62
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012239347
Saved in:
10
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
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