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The future of private labels : towards a smart private label strategy

Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10012514577

Competitive and welfare effects of private label presence in differentiated food markets

Tiboldo, Giulia; Bonanno, Alessandro; Lopez, Rigoberto A.; … - In: Applied economics 53 (2021) 24, pp. 2713-2726

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Private label personality : applying brand personality to private label brands

Glynn, Mark S.; Widjaja, Tiza - In: The international review of retail, distribution and … 25 (2015) 4, pp. 362-378

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The competition between private label and national brand through the signal of Euro-leaf

Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181

Persistent link: https://www.econbiz.de/10014466924

Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022

behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …

Persistent link: https://www.econbiz.de/10013167270

Consumer choices in agricultural markets with multitier collective labels and private brands

Zhu, Zhanguo; Shen, Qinyuan; Gao, Zhifeng - In: Agribusiness : an international journal 38 (2022) 4, pp. 905-922

Persistent link: https://www.econbiz.de/10013464815

Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work

Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018

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Moving up in taste : enhanced projected taste and freshness of moving food products

Gvili, Yaniv; Tal, Aner; Amar, Moty; Wansink, Brian - In: Psychology & marketing 34 (2017) 7, pp. 671-683

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The role of store brand spillover in a retailer’s category management strategy

Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635

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Does a store brand always hurt the manufacturer of a competing national brand?

Ru, Jun; Shi, Ruixia; Zhang, Jun - In: Production and operations management : an international … 24 (2015) 2, pp. 272-286

Persistent link: https://www.econbiz.de/10010528686