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412
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399
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394
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389
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386
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364
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356
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341
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337
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336
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334
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332
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329
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327
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325
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319
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311
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309
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306
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298
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298
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296
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294
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288
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278
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271
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41
Vertrauensmanagement: Kontrolle ist gut, Vertrauen ist besser : ein Plädoyer für Vertrauensmanagement als zentrale Aufgabe integrierter Unternehmenskommunikation von Dienstleistung...
Allgäuer, Jörg E.
-
2009
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003823566
Saved in:
42
(Was) Kann der kompetenzbasierte Ansatz zu einer theoretischen Bezugsbasis für das Dienstleistungsmanagement beitragen?
Freiling, Jörg
;
Gersch, Martin
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 3-31)
.
2006
Persistent link: https://www.econbiz.de/10003413576
Saved in:
43
Konzeption und Bedeutung des Konstrukts Beziehungsintelligenz im
Dienstleistungsmarketing
Rosier, Markus
;
Kantsperger, Roland
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 33-56)
.
2006
Persistent link: https://www.econbiz.de/10003413620
Saved in:
44
Preisbildung und Preisdifferenzierung für Absatzleistungen und Leistungsbündel
Roth, Stefan
;
Woratschek, Herbert
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 313-335)
.
2006
Persistent link: https://www.econbiz.de/10003413968
Saved in:
45
From selling goods to marketing services
Plötner, Olaf
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 33-46)
.
2007
Persistent link: https://www.econbiz.de/10003439150
Saved in:
46
Prozessorientierung im
Dienstleistungsmarketing
: Konzeptionelle Grundlagen und empirische Ergebnisse
Ivens, Björn Sven
- In:
Wertschöpfungsprozesse bei Dienstleistungen : Forum …
,
(pp. 429-448)
.
2007
Persistent link: https://www.econbiz.de/10003450842
Saved in:
47
Vermarktung von CarSharing-Konzepten
Sakhdari, Farzaneh
-
2006
Persistent link: https://www.econbiz.de/10003375291
Saved in:
48
L' influence de l'expérience sur l'image de la marque de service
Camelis, Christèle
- In:
Vie & sciences économiques : la revue des docteurs ès …
182
(
2009
),
pp. 57-74
Persistent link: https://www.econbiz.de/10003933947
Saved in:
49
The evolution and future of service : building and broadening a multidisciplinary field
Fisk, Raymond P.
;
Grove, Stephen J.
-
2010
Persistent link: https://www.econbiz.de/10003968944
Saved in:
50
Linking the viable system and many-to-many network approaches to service-dominant logic and service science
Barile, Sergio
;
Polese, Francesco
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10003969022
Saved in:
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