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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
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Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
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Price strategy, market orientation, and business performance in the hotel industry
Sampaio, Carlos A. F.; Rodrigues, Ricardo Gouveia; … - In: Journal of global information management 29 (2021) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10012508118
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Opportunity or destiny : how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?
Ku, Edward C. S. - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 673-688
Persistent link: https://www.econbiz.de/10014566283
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Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry : views from a developing country
Lin, Michael S.; Zhang, Huiying; Luo, Yi; Li, Yunpeng - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 154-168
Persistent link: https://www.econbiz.de/10014513623
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What drives impulsive travel intention in tourism live streaming? : a chain mediation model based on SOR framework
Liang, Xuedong; Huo, Yanda; Luo, Peng - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 169-185
Persistent link: https://www.econbiz.de/10014513624
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Mental health issues and revenge tourism
Zhao, Shanshan; Liu, Yanfeng - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 344-358
Persistent link: https://www.econbiz.de/10014513647
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Destination brand image and destination brand choice in the context of health crisis : scale development
Majeed, Salman; Zhou, Zhimin; Kim, Woo Gon - In: Tourism and hospitality research : THR 24 (2024) 1, pp. 134-151
Persistent link: https://www.econbiz.de/10014632092
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Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019
Persistent link: https://www.econbiz.de/10014633822
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Apology or gratitude? : the effect of communication recovery strategies for service failures of AI devices
Lv, Linxiang; Huang, Minxue; Guan, Dawei; Yang, Kairui - In: Journal of travel and tourism marketing 39 (2022) 6, pp. 570-587
Persistent link: https://www.econbiz.de/10014234598