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Caliendo, Marco
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30
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21
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20
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19
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19
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18
Platen, Eckhard
18
Puhani, Patrick A.
18
Schneider, Hilmar
18
Caporale, Guglielmo Maria
17
Thöne, Michael
17
Harhoff, Dietmar
16
Ravallion, Martin
16
Smith, Jeffrey A.
16
Walter, Thomas
16
Zinman, Jonathan
16
Aldy, Joseph E.
15
Beywl, Wolfgang
15
Eichhorst, Werner
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Nunes, Paulo A. L. D.
15
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Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Industrial and Commercial Training
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11
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
12
IDM Student Competion 2013 : English Wine Week
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 51-55
Persistent link: https://www.econbiz.de/10010256411
Saved in:
13
Price optimization : how to win a strategic whole
Yang, Amoy X.
- In:
Journal of marketing analytics : JMA
3
(
2015
)
4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011436496
Saved in:
14
Identifying the direct mail-prone consumer
Leeflang, Peter
;
Spring, Penny Noel
;
Doorn, Jenny van
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10010406145
Saved in:
15
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
16
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
17
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
18
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
19
What drives a donor? : a machine learning-based approach for predicting responses of nonprofit direct marketing campaigns
Cacciarelli, Davide
;
Boresta, Marco
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013272113
Saved in:
20
The dark side of bilateral encroachment within a supply chain
Nie, Jiajia
;
Wang, Qijun
;
Shi, Chunlai
;
Zhou, Yu
- In:
Journal of the Operational Research Society
73
(
2022
)
4
,
pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
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