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Bayus, Barry L.; Mehta, Raj - In: Journal of marketing research : JMR 32 (1995) 4, pp. 463-469

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Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 401-414

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