Narrow search
Showing 1 - 10 of 143,862
Cover Image
A study on customer’s perception of Croatia’s banking industry
Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
Persistent link: https://www.econbiz.de/10012178457
Cover Image
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Cover Image
A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
Cover Image
Order of market entry : empirical results from the PIMS data and future research topics
Robinson, William Thomas; Parry, Mark - In: The profit impact of marketing strategy project : …, (pp. 73-91). 2009
Persistent link: https://www.econbiz.de/10003927244
Cover Image
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: European journal of marketing : EJM 46 (2012) 9, pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Cover Image
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew; Hulland, John; Chatterjee, Rabikar - In: Journal of marketing theory and practice 22 (2014) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
Cover Image
Defending market share against a new entrant
Roberts, John H.; Nelson, Charlie J.; Morrison, Pamela D. - In: New directions in corporate strategy, (pp. 89-100). 2000
Persistent link: https://www.econbiz.de/10001565275
Cover Image
Pricing as a marketing mix element : investigating its effect on market share for supermarkets in the Ngaka Modiri Molema district of the North West province of South Africa
Belobo, Ateba Benedict; Prinsloo, Hein Johannes - In: International journal of business and economics … 3 (2014) 6, pp. 196-210
Persistent link: https://www.econbiz.de/10010508698
Cover Image
Modellgestützte Analyse, Simulation und Prognose mit Verbraucherpaneldaten : der GfK Brand Simulator
Wildner, Raimund; Scherübl, Birgit - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 4, pp. 332-354
Persistent link: https://www.econbiz.de/10003278635
Cover Image
What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 687-874
Persistent link: https://www.econbiz.de/10003902326