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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.
Persistent link: https://www.econbiz.de/10003743754
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The SAGE handbook of international marketing
Kotabe, Maasaki (contributor); Kotabe, Masaaki (ed.) - 2009
Persistent link: https://www.econbiz.de/10003744564
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Direktbanking revolutioniert die Finanzbranche : regionale Strategien für den globalen Erfolg
Tellings, Ben - In: Die Bank (2008) 11, pp. 26-31
Persistent link: https://www.econbiz.de/10003763395
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International marketing and trade of quality food products
Canavari, Maurizio (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003765470
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin; Hewett, Kelly; Roth, Martin S. - 2009
Persistent link: https://www.econbiz.de/10003785591
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Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.; Coundouriotis, George A. - 2009
Persistent link: https://www.econbiz.de/10003786948
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Global garment markets in chains
Aspers, Patrik - In: Economic sociology : perspectives and conversations 8 (2006) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10003778225