Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of a television and ra...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Auction theory
4
Auktionstheorie
4
Konsumentenverhalten
4
Auction
3
Auktion
3
Internet-Auktion
3
Marketing
3
Online auction
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Distribution channel
2
Einzelhandel
2
Feldforschung
2
Field research
2
Lieferantenmanagement
2
Markenführung
2
Marketing cooperation
2
Marketing management
2
Marketingkooperation
2
Marketingmanagement
2
Relationship marketing
2
Retail trade
2
Spillover effect
2
Spillover-Effekt
2
Supplier relationship management
2
USA
2
United States
2
Vertriebsweg
2
1950-1979
1
1987
1
Advertising
1
Angera <1985>
1
Animals
1
Arts
1
Bewertung
1
Bidders
1
Brand
1
Brand extension
1
more ...
less ...
Online availability
All
Undetermined
13
Free
3
Type of publication
All
Article
43
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
Book section
3
Reprint
2
Collection of articles of several authors
1
Interview
1
Sammelwerk
1
research-article
1
more ...
less ...
Language
All
Undetermined
29
English
23
Author
All
Reddy, Srinivas K.
36
Holak, Susan L.
18
Havlena, William J.
11
Matveev, Alexei V.
9
Dass, Mayukh
6
Swaminathan, Vanitha
5
Bhat, Sobodh
3
Iacobucci, Dawn
3
Pellegrini, Luca
3
Aronson, Jay E.
2
Bali, Vinita
2
Bhat, Subodh
2
Czepiel, John A.
2
Fox, Richard J.
2
Ofir, Chezy
2
Rao, Bharat P.
2
Stam, Antonie
2
Chandukala, Sandeep R.
1
Craig, C. S.
1
Dommer, Sara
1
Dommer, Sara Loughran
1
Douglas, Susan P.
1
Farley, John U.
1
Jaju, Anupam
1
Joiner, Christopher
1
Lehmann, Donald R.
1
Lynne
1
Motley, Carol M.
1
Newaz, Md. Tarique
1
Rao, Bharat
1
Reshadi, Mehrnoosh
1
Sultan, Fareena
1
Tan, Yee Heng
1
Tan, Yong-Chin
1
more ...
less ...
Published in...
All
Journal of business research : JBR
12
Journal of Business Research
7
Advances in international marketing
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Management Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 3
1
Continuing to broaden the marketing concept : making the world a better place
1
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of relationship marketing
1
International Business Review
1
International business review : the official journal of the European International Business Academy
1
Journal of Consumer Marketing
1
Routledge Library Editions: Retailing and Distribution
1
Routledge Library Editions: Retailing and Distribution Ser.
1
Social Networks 37 (2014) 14-28
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
OLC EcoSci
19
RePEc
10
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of market structure characteristics on competitive reaction intensity : a longitudinal analysis
Reddy, Srinivas K.
- In:
Marketing letters : a journal of research in marketing
2
(
1991
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10001111469
Saved in:
2
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Bali, Vinita
;
Reddy, Srinivas K.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 52-60
Persistent link: https://www.econbiz.de/10008697202
Saved in:
3
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
4
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
Pellegrini, Luca
(
contributor
); …
-
2012
-
[Nachdr. der Ausg.] 1980
Persistent link: https://www.econbiz.de/10009624676
Saved in:
5
A network bidder behavior model in online auctions : a case of fine art auctions
Dass, Mayukh
;
Reddy, Srinivas K.
;
Iacobucci, Dawn
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 445-462
Persistent link: https://www.econbiz.de/10010473277
Saved in:
6
Nutrition, family planning and "social marketing" of a contraceptive and a weaning food in Sri Lanka
Farley, John U.
-
1987
Persistent link: https://www.econbiz.de/10001089832
Saved in:
7
Market structure, performance and strategy : a comparison of US and European markets
Craig, C. S.
-
1987
Persistent link: https://www.econbiz.de/10001089835
Saved in:
8
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
9
Discovering market structure of ambiguously appraised products from bid history in online auctions
Dass, Mayukh
;
Reddy, Srinivas K.
;
Newaz, Md. Tarique
; …
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 123-133)
.
2020
Persistent link: https://www.econbiz.de/10012320525
Saved in:
10
Crowdfunding platforms : ecosystem and evolution
Tan, Yee Heng
;
Reddy, Srinivas K.
-
2020
Persistent link: https://www.econbiz.de/10012250014
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
