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Situational effects of adverti...
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Batra, Rajeev
73
Ray, Michael L.
28
Wansink, Brian
8
Ray, David Michael
7
Ahuvia, Aaron
5
Bagozzi, Richard P.
5
Wedel, Michel
5
Alden, Dana L.
4
Berry, Brian Joe Lobley
4
Conkling, Edgar C.
4
Sawyer, Alan G.
4
Alden, Dana
3
Brei, Diann
3
Chattopadhyay, Amitava
3
Feinberg, Fred M.
3
Ray, Michael
3
Steenkamp, Jan-Benedict E. M.
3
Steenkamp, Jan-Benedict E.M.
3
Aaker, David A.
2
Boyd jr., Harper W.
2
Gürhan-Canli, Zeynep
2
Holbrook, Morris B
2
Lenk, Peter J.
2
Li, Dongmei
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Myers, John Graham
2
Myers, Rochelle
2
Ng, Sharon
2
Ozsomer, Aysegul
2
Pieters, Rik
2
Ray, Michael L
2
Seifert, Colleen M.
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Strong, Edward C.
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Zhang, Y. Charles
2
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1
Alden, Dana L
1
Aydinoglu, Nilufer
1
Aydinoglu, Nilufer Z.
1
Aydinoğlu, Nilüfer Z.
1
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1
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10
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7
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5
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4
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3
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3
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2
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2
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2
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2
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2
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1
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1
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ECONIS (ZBW)
62
OLC EcoSci
18
USB Cologne (EcoSocSci)
13
RePEc
10
Other ZBW resources
3
BASE
1
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21
Assessing the role of emotions as mediators of consumer responses to advertising
Holbrook, Morris B.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 404-420
Persistent link: https://www.econbiz.de/10001068354
Saved in:
22
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
23
Positioning multi-country brands : the impact of heterogeneity in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoglu, Nilufer Z.
; …
-
2013
Persistent link: https://www.econbiz.de/10010212629
Saved in:
24
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
25
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
26
Product touch and consumers' online and offline buying : the role of mental representation
Liu, Wumei
;
Batra, Rajeev
;
Wang, Haizhogn
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 369-381
Persistent link: https://www.econbiz.de/10011744863
Saved in:
27
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
28
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
29
Regulatory goals in a globalized world
Ng, Sharon
;
Batra, Rajeev
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 270-277
Persistent link: https://www.econbiz.de/10011707592
Saved in:
30
Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
Saved in:
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